Dr. Dre’s beats by dre has landed in Lower Manhattan, opening what is the first ever Beats by Dr. Dre store.
The store opened last night on 67 Greene Street, with several major industry players were in attendance including, Jimmy Iovine, Dr. Dre, Will.i.am and Luke Wood.
The pop up store,beats by dre solo, which will be serving the needs of music enthusiasts from Nov. 3rd to Jan. 15th is nestled amongst the fashion district’s sheik stores and yet rustic environment.
“The buy beats store belongs downtown right now. It’s got the right environment, the right feel with the cobblestone streets,” Jimmy Iovine told The New York Post. “Beats is as much about fashion as it is about audio,monster beats, we wanted to plug into a place that had quality ...